Who We Are

It’s Fine LLC is a female-founded bakery and small business consulting firm with over 30 years of combined experience across every slice of the baking industry. From scratch bakeries and café startups to retail expansion, custom cakes, wholesale production, and full-service coffeehouses, we’ve seen it all—and done it all.

We specialize in helping bakery owners and operators build sustainable businesses that thrive from the back of house to front of house, and beyond. Whether you're opening your first location or preparing to hand over the keys, we’re here to make sure you’re working on the business, not trapped in it.

With a focus on:

  • Startup strategy & concept development

  • Streamlined systems & operations

  • Café, bakery, and wholesale expansion

  • Hiring, training, and team culture

  • Construction planning & location build-outs

  • Succession planning and business sales

  • Owner transition, burnout prevention, and long-term exit strategy

We provide the kind of grounded, compassionate guidance only true bakery veterans can offer—no fluff, no fire drills. Just clear steps forward.

A gray wooden building with a large sign reading 'BAKERY' and established in 1985 is prominently displayed. The front of the building has white-framed windows and a glass door with a person entering. There are palm trees in the background and some greenery near the entrance.
A gray wooden building with a large sign reading 'BAKERY' and established in 1985 is prominently displayed. The front of the building has white-framed windows and a glass door with a person entering. There are palm trees in the background and some greenery near the entrance.
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Inside a bakery, staff members wearing white uniforms and masks work behind a counter filled with pastries and wine bottles. Customers stand at the counter, examining the items and placing orders. The space is narrow and brightly lit, with a modern design featuring glass and muted colors.
Inside a bakery, staff members wearing white uniforms and masks work behind a counter filled with pastries and wine bottles. Customers stand at the counter, examining the items and placing orders. The space is narrow and brightly lit, with a modern design featuring glass and muted colors.
A bakery shop window displaying a variety of baked goods and decorative items. The display includes woven wreaths, baskets, and an assortment of breads and pastries. The shop's signage is visible above the window with bold lettering.
A bakery shop window displaying a variety of baked goods and decorative items. The display includes woven wreaths, baskets, and an assortment of breads and pastries. The shop's signage is visible above the window with bold lettering.

Our Passionate Team

At our core, we are a dedicated team of passionate professionals committed to helping you focus on growing your business rather than getting lost in its daily operations. Let us handle the intricate details so you can concentrate on what truly matters—propelling your business forward.

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Client Feedback

Discover how we've transformed bakeries and improved work-life balance.

It's fine LLC helped me reclaim my time and focus on growth.

Sarah Johnson
A bakery display filled with various types of bread and pastries, including loaves with olives and raisins, topped with labels showing prices. A selection of muffins and croissants are arranged on platters, and bunches of grapes add a fresh touch. The setting is warm and inviting, with rustic and artisanal elements.
A bakery display filled with various types of bread and pastries, including loaves with olives and raisins, topped with labels showing prices. A selection of muffins and croissants are arranged on platters, and bunches of grapes add a fresh touch. The setting is warm and inviting, with rustic and artisanal elements.

New York

Working with It's Fine LLC has been a game-changer for my bakery operations and my personal life. I feel supported and empowered to grow my business.

A rustic bakery scene featuring a white wall with a cutout window looking into a kitchen. A person is visible preparing food next to a scale. Various items like baskets, boxes, and a digital scale are arranged below the window. A large sign with artistic writing is mounted on the wall. The area conveys a quaint, homely atmosphere with warm tones.
A rustic bakery scene featuring a white wall with a cutout window looking into a kitchen. A person is visible preparing food next to a scale. Various items like baskets, boxes, and a digital scale are arranged below the window. A large sign with artistic writing is mounted on the wall. The area conveys a quaint, homely atmosphere with warm tones.
Mark Smith

Chicago

★★★★★
★★★★★

Bakeries Thrive

Empowering bakeries to grow while achieving work-life balance.

A brick oven setup in a bakery with a rustic interior. Baked goods are placed on metal racks to the left, and a roll of paper towel hangs from the ceiling. The space is lit through a skylight and a small window, casting light on the oven area, which has various baking tools and supplies around it.
A brick oven setup in a bakery with a rustic interior. Baked goods are placed on metal racks to the left, and a roll of paper towel hangs from the ceiling. The space is lit through a skylight and a small window, casting light on the oven area, which has various baking tools and supplies around it.
A person is working behind a bakery counter, surrounded by various types of bread and pastries. The setting features a rustic interior with brick walls and exposed light bulbs. Shelves are lined with plates and a picture is displayed on the wall. Some of the pastries are decorated with small British flags.
A person is working behind a bakery counter, surrounded by various types of bread and pastries. The setting features a rustic interior with brick walls and exposed light bulbs. Shelves are lined with plates and a picture is displayed on the wall. Some of the pastries are decorated with small British flags.
A bakery setting with two people, one wearing a black t-shirt and the other in a white shirt. They are handling trays filled with assorted donuts, stacked on metal racks. A menu on the wall offers items like cinnamon rolls and ice cream cones. The countertop in the foreground has a container of sugar.
A bakery setting with two people, one wearing a black t-shirt and the other in a white shirt. They are handling trays filled with assorted donuts, stacked on metal racks. A menu on the wall offers items like cinnamon rolls and ice cream cones. The countertop in the foreground has a container of sugar.
A bakery display featuring a blackboard menu with handwritten text outlining various baked goods and their prices. Below the menu are shelves stocked with bread and packaged pastries. The menu includes items like giant cookies, muffins, scones, cinnamon rolls, and brownies. The setting has a colorful and inviting atmosphere with green walls and a well-lit interior.
A bakery display featuring a blackboard menu with handwritten text outlining various baked goods and their prices. Below the menu are shelves stocked with bread and packaged pastries. The menu includes items like giant cookies, muffins, scones, cinnamon rolls, and brownies. The setting has a colorful and inviting atmosphere with green walls and a well-lit interior.
Balance

Helping bakeries thrive without burning out daily.

Support

Growth

Heather@ItsFineLLC.com

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